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Currant Bistro
Identity | Signage | Brand Guidelines
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Part of the Tapestry Collection by Hilton, The Sound Hotel is a boutique-style hotel in the heart of Seattle. Working with Northbound Brand to establish the strategy for the brand, the identity celebrates the double entendre name — juxtaposing audio cues with Pacific Northwest beauty. Marquee and wayfinding signage are understated and lend to the cozy vibe of the property.