Currant Bistro
Identity | Signage | Brand Guidelines
Part of the Tapestry Collection by Hilton, The Sound Hotel is a boutique-style hotel in the heart of Seattle. Working with Northbound Brand to establish the strategy for the brand, the identity celebrates the double entendre name — juxtaposing audio cues with Pacific Northwest beauty. Marquee and wayfinding signage are understated and lend to the cozy vibe of the property.