Hey Bagel

Hot, crackly, never toasted, never sandwiched—just bagels and schmear, made to tear, dip, and share. Hey Bagel needed a brand as bold and approachable as the product. The result: a waving bagel mascot, rebellious-but-friendly lettering, and a bright color palette that carries across every lockup, tee, and bag.

Photo by Sarah Flotard for Hey Bagel

Photo by Sarah Flotard for Hey Bagel

Photo by Sarah Flotard for Hey Bagel

Photo by Sarah Flotard for Hey Bagel

Photo by Sarah Flotard for Hey Bagel

Photos by Sarah Flotard for Hey Bagel

Photo by Sarah Flotard for Hey Bagel

Photo by Sarah Flotard for Hey Bagel

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