Cairncross & Hempelmann
Rebrand of a regional (Pacific Northwest) law firm.
Business cards bring individuals and practices to the forefront
Lobby signage celbrates individuality as much as it does the collective team
Photography brings the handsome gray site to life, while the logo shifts to each section as one navigates
Templates leverage artful photography to warm up ordinarily cold forms
This ad (not created under my direction) nicely demonstrates the concept behind the rebrand
Biographies—central to the law profession—nicely straddle formality and informality—letting personalities shine forth
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