We helped 7-Eleven craft their strategic approach to Fresh Food. At it's core, we're celebrating the 7-Eleven masterbrand and leveraging its iconic brand stripes, distinct color palette, and strong heritage. Knowing that customers love 7-Eleven’s easy in-and-out convenience, the guiding principles map to what they do best and strives to build upon it. 7-Eleven doesn’t pretend to be an artisan brasserie, and they don’t do fussy or fancy. They stay true to themselves and put tasty, craveable food on the menu.