Whistler Blackcomb's Peak 2 Peak gondola was a game-changer in the ski industry. It truly put all 8,100+ acres of terrain in play in a day's work. The new logo, identity system, and signage celebrated the accessibility of terrain for all skill levels—at all areas of the mountains.
Work completed as Creative Director at Hornall Anderson.
Messaging and design direction for collateral to support the launch
On-mountain map designed to bring greater awareness of ski-able terrain (designed to bring awareness of varied terrain from top to bottom)
Completely new lift board design uses LED lights to highlight open and closed in context of the mountain [map]
On-mountain signage reminds guests that both mountains are easily accessible