![](https://cdn.myportfolio.com/2a03d76adf557a7c5b2fda878e354e4a/4a9ca7c6b5cc9f98a1672297_rw_1920.jpg?h=3aea93093feb046e09182cdb8fce953a)
![](https://cdn.myportfolio.com/2a03d76adf557a7c5b2fda878e354e4a/b229d4e1-690b-40ca-8ab0-72fa107c4343_rw_3840.jpg?h=e0b911afc8f46d7f3d220006f27ecedf)
Photo © Berkeley Half Marathon
![](https://cdn.myportfolio.com/2a03d76adf557a7c5b2fda878e354e4a/37f321cce1ff276c2f65f346_rw_1920.jpg?h=86e4397b6a9a8d5d6297bf1335abd5de)
![](https://cdn.myportfolio.com/2a03d76adf557a7c5b2fda878e354e4a/687839303e8d91cb5c6b7e6f_rw_1920.jpg?h=13f16c3e5619d0b9b25b69219fc2d824)
![](https://cdn.myportfolio.com/2a03d76adf557a7c5b2fda878e354e4a/85e865d7-c93e-41cf-bcd0-de76d4e4df4f_rw_3840.jpg?h=c7f437299c84dad2e0f0a1f31b4a0c0a)
Photo © Berkeley Half Marathon
![](https://cdn.myportfolio.com/2a03d76adf557a7c5b2fda878e354e4a/32031bff588786011d743ca9_rw_1920.jpg?h=f5f399b93a093e3dd0829f2ad64aa9a0)
![](https://cdn.myportfolio.com/2a03d76adf557a7c5b2fda878e354e4a/27ce6b43760b5ffe05d784b0_rw_1920.jpg?h=27377373fd630e6613187ff2b1425849)
![](https://cdn.myportfolio.com/2a03d76adf557a7c5b2fda878e354e4a/7c5880d1f956c2d75c39da18_rw_1920.jpg?h=30de8f6dedc982ec14dfb4ce1f8f092a)
![](https://cdn.myportfolio.com/2a03d76adf557a7c5b2fda878e354e4a/095c06003af7b77a43c0cd96_rw_1200.jpg?h=4743875e272ecdc7560745729dec6476)
![](https://cdn.myportfolio.com/2a03d76adf557a7c5b2fda878e354e4a/7519c09423696bb63da202e9_rw_1200.jpg?h=bbaca3701ff988c5959c41bde1cfa903)
![](https://cdn.myportfolio.com/2a03d76adf557a7c5b2fda878e354e4a/5f5d79d872ff25bbd9c57f49_rw_1200.jpg?h=d7b6cc61ade60f87078d526354442fa5)
![](https://cdn.myportfolio.com/2a03d76adf557a7c5b2fda878e354e4a/56d519c6-06de-4682-a0db-9063e0d41720_rw_1920.jpg?h=80bcca0a084083c670b21e40d4bb262e)
Photo © Berkeley Half Marathon
Recognizing that the Berkeley Half Marathon—a relatively young race—was in need of some brand standards and visual love, they approached me to bring a strong visual identity to the brand. The effort involved a logo refresh as well as the development of a kit-of-parts that could be applied to print, web and social media applications.
Photo © Berkeley Half Marathon
Photo © Berkeley Half Marathon
Photo © Berkeley Half Marathon