Core elements of the new packaging include an updated and hand-drawn version of the logo + flavor icons + illustrated backgrounds that further celebrate the ice cream flavor + elements that delineate ice cream or dairy free ingredients
Steve’s Ice Cream
Steve’s rebrand is built around the core concept of "Open Up" was brought to life through four simple values: 1) be bold, 2) be curious, 3) be deliberate, and 4) be committed. The new look is artful, engaging, and playful — just like the creative pairing of flavors.
