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Core elements of the new packaging include an updated and hand-drawn version of the logo + flavor icons + illustrated backgrounds that further celebrate the ice cream flavor + elements that delineate ice cream or dairy free ingredients
![](https://cdn.myportfolio.com/2a03d76adf557a7c5b2fda878e354e4a/a259cc32-3891-445c-b346-67bb11599695_rw_1920.png?h=edf3d514d86831cd8cdec87cb5a33a2d)
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![](https://cdn.myportfolio.com/2a03d76adf557a7c5b2fda878e354e4a/9518f1e0-3c55-4499-88c0-63c296790e69_rw_1920.png?h=baaeeaa49825a7c2b4de62f112ba4f14)
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![](https://cdn.myportfolio.com/2a03d76adf557a7c5b2fda878e354e4a/6f48b02e-d91f-4c1f-ba20-4c955e12b5eb_rw_1920.png?h=d2bbe358388bc1c1732a15ce60b27c98)
![](https://cdn.myportfolio.com/2a03d76adf557a7c5b2fda878e354e4a/f289d88c-2ff5-4954-b1f7-e98c48cef21b_rw_1920.png?h=9533cbb626951ed6d5b977d43490d165)
![](https://cdn.myportfolio.com/2a03d76adf557a7c5b2fda878e354e4a/299fbe7f-0763-4f8a-9b6f-7ab7e8726e69_rw_1920.png?h=ab7e44c50e2dacd5116048908fa48863)
![](https://cdn.myportfolio.com/2a03d76adf557a7c5b2fda878e354e4a/2b281371-d6dc-402f-9003-8c0fc7c292cd_rw_1920.png?h=d39a9c9397e4bbd462e4049eeceaceb4)
![](https://cdn.myportfolio.com/2a03d76adf557a7c5b2fda878e354e4a/794a1c6b-b5a0-431f-8975-ee3281b7fc1d_rw_1920.png?h=4bac8db01d0a7778169444bffecff989)
![](https://cdn.myportfolio.com/2a03d76adf557a7c5b2fda878e354e4a/38fb8d1b-3162-49e6-be69-1a95ebe28ba5_rw_1920.png?h=dd373cb53bd661dfdada3649baef83ac)
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![](https://cdn.myportfolio.com/2a03d76adf557a7c5b2fda878e354e4a/10ec8833-6929-4d06-a7f6-fc76e8ee2554_rw_1920.png?h=2818e8226a12f1f17a8acd5a86119ccc)
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![](https://cdn.myportfolio.com/2a03d76adf557a7c5b2fda878e354e4a/1d2592e9-3446-4930-8cc0-69ccbce5b18c_rw_1920.png?h=c5038c8335795e75fe857eba1bee826a)
Steve’s rebrand is built around the core concept of "Open Up" was brought to life through four simple values: 1) be bold, 2) be curious, 3) be deliberate, and 4) be committed. The new look is artful, engaging, and playful — just like the creative pairing of flavors.
Core elements of the new packaging include an updated and hand-drawn version of the logo + flavor icons + illustrated backgrounds that further celebrate the ice cream flavor + elements that delineate ice cream or dairy free ingredients