Junior Achievement of Washington was seeking to reintroduce its brand to potential donors, volunteers, educators, students and parents to help them understand how it helps the lives of millions of children across Washington state. Dare to Dream is their annual fundraising event where we launched the reinvigorated brand — showcasing the new look and feel and a repositioned voice.
The event was hosted in Seattle at Safeco Field, where took full advantage of the digital signage.
Examples of typography, color palette and the core graphic element that makes up the new look and feel
Pop-up banners flanked guests as the entered the area where dinner and live auction activities took place.
There is no better way to speak to self-empowerment than through simple, and powerful, first-person statements.